Of course, this had led to a discussion about the value of content, specifically the value assigned to music and longer form content like Rogan's podcast.Īccording to music writer Ted Gioia, a musician would need to generate 23 billion streams on Spotify to earn what they're paying Joe Rogan for his podcast rights. In fact, he was Forbes highest-paid podcaster of 2019, raking in $30 million. His podcast is the number one podcast in the world and gets as many as 190 million downloads per month. As of yesterday, their share price hit an all time high of over $195, with a market cap around $36BN.Ĭlearly, this is a big coup for Spotify, who have nabbed the biggest name in the podcast world and one of the biggest stars on YouTube. Within just 48 hours of the announcement, Spotify's market cap increased by nearly $4 billion, to it's highest point in nearly two years.Īt the time of the announcement, Spotify's share price was around $169, with a market cap around $31BN. The multi-year deal is reportedly worth more than $100 million. Joe "podcast is moving to Spotify" Rogan made headlines recently when he announced that he has signed an exclusive deal with Spotify.
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